Expanding Your Warm Market

DISCOVER THE BENEFITS OF XOCAI HEALTHY CHOCOLATE!

Building a network for any home business is not as difficult as many believe it to be. If a business owner thinks about it, they can see they already have the start of a good network, but may not be taking advantage of the possibilities. One common thread of most marketing efforts involves the use of what is called a warm market that is family and friends to whom most people turn to first with every new product or idea they come up with.

The real problem is that the warm market can turn cold quickly as friends and family tire of being harassed about new money-making opportunities. However, many people ignore their expanded warm market, or fail to realize it even exists. Business associates and those met during professional gatherings can all be part of a warm market. However, the distributor will have to present their ideas in a manner that makes people want to be involved, but by telling them they need to be involved. The best way to accomplish this is by letting them experience the benefit before offering the opportunity of any product or service. For example, this business selling Xocai Healthy Chocolate may have a tough time selling someone else on the notion of them selling the same healthy dark chocolate and making a lot of money. However, by touting the benefits of the antioxidants and convincing them to try them, if they receive the expected benefits, they will become a steady customer. Over time, this customer may ask, or they can be told, they can purchase these same healthy chocolate at a wholesale cost if they are a distributor.

They now have a product that they believe in. By becoming a distributor they can buy the product at a reduced cost. Even if they never recruit another person to work under them, the person who recruited them has another member in their network. Chances are good, however that this person will tell others about the chocolate, especially if they can make enough money to pay for their own selling to others.

The network has been expanded by one more person, and if they tell two people and they tell two people, it will not take long for the network to grow. While advertising on the internet or print and broadcast media may have its benefit, hearing something good about a product creates more interest. Thus, making word of mouth advertising, and samples, without a doubt, the best form of advertising for any product. If you think about it, you do network marketing for many companies free every day. If you see a movie you like, you tell your friends. If they like it, they tell thier friends, and so on. So, why not use your warm market for your business?

Bill Drapcho
http://sweethealthy.com