Qualified Leads vs. Unqualified Leads

DISCOVER THE BENEFITS OF XOCAI HEALTHY CHOCOLATE!

If you can believe the hype propagated on the Internet, large quantities of leads are the lifeblood of the network marketing business. It does not matter if you are involved in multi level marketing (MLM) or any other kind of home business idea, the failure to generate leads is most commonly equated with the failure of the business venture, while success in generating these leads is considered the surefire way of succeeding in the business of your choice. Even though there is a kernel of truth to this school of thought, it leaves out a most important object lesson and caveat: to differentiate generic marketing leads from qualified MLM network leads.

An unqualified lead is anyone and everyone you might meet on the street. Complete strangers whom you hand a Xocai business card in passing are unqualified leads. Your family and circle of friends are perhaps the best examples of unqualified leads! They could be leads simply because out of love and respect for you they will permit you to give them your sales presentation, but they are unqualified in that they have not actually expressed an interest in the healthy chocolate you are selling or the company you are representing. Do not misunderstand: there is a chance that any lead, no matter how generic and unqualified, may be turned into a qualified lead, yet this is a time consuming process that relies on the skill, product knowledge and determination of the network marketer.

On the flipside of this coin is the qualified lead. Usually it is a person who has sought out you or your healthy dark chocolate website to get more information about the product you are selling, the service you are providing and also the business you are representing. Similarly, a qualified lead is someone who is familiar with the network marketing industry and wants to become involved but might still be searching for just the right niche to buy into. Such leads are worth their weight in gold! Does this mean that each and every qualified lead will turn into a customer or down line candidate? By no means! As a matter of fact, the individual may decide that your product or home business idea may simply not represent a good fit. Fledgling marketers may also turn off qualified leads because of inexperience. Yet, by and large, marketing to a qualified lead is a lot easier than trying to turn a generic lead into a qualified one.

Bill Drapcho
http://sweethealthy.com