DISCOVER THE BENEFITS OF XOCAI HEALTHY CHOCOLATE!
There are a number of different tactics that people use in their online businesses, but there is one thing that ties all of these tactics together. Every single tactic used by a business today is successful primarily because somewhere in that tactic there are keywords that make it all work. Keywords determine almost everything imaginable on the internet and that is exactly why Keywords are King in the land of online internet marketing and any home business Idea.
Importance
The importance of keywords has to do with search engines. How many times have you been interested in learning about a specific subject and then searching online for that specific something in a search engine like Google, Yahoo or MSN? Take the term dark chocolate antioxidant, it pulls over 400,000 hits. While some people might exclusively search online encyclopedias and other products like that, at the same time most of the people will use search engines to look over the internet and this amounts to hundreds of millions of people conducting billions of searches each day. In the overall grand scheme of online searches, keywords are incredibly important. The keywords you use on your website are going to be the keywords people will be searching for. If placed correctly, like I use Xocai, these keywords will be the link between the search engines and potential visitors to your site.
Plan of Attack
Having a plan of attack for your keywords when you set up your website is always a good idea. The best way to formulate that plan of attack is to first thing of keywords directly related to the website that you are building. For example, a website on Xocai would greatly benefit from keywords like "weight loss", "healthy dark chocolate" and "antioxidant". Once you have a list of very obvious keywords, your goal is then to run those keywords through keyword tools and figure out what people have been searching for in relation to those words and compile a list of keywords in this way. Then, come up with synonyms and search for the synonyms. It is a good idea to have at least 100 keywords for a website before you formulate your plan of attack and going through this process will ensure that you probably end up with a lot more.
Search Engine Optimization
Part of your plan of attack has to revolve around getting those keywords into places on your website where they will attract the interest of the search engines and the process of doing this is known as search engine optimization. Search engine optimization essentially means getting important keywords into the titles and sub-titles of the website pages that you have and also making sure that keywords are sprinkled throughout the text in appropriate percentages. All of this is very difficult to master but easy to learn the basics of, so if you are putting together a website, learning the basics of search engine optimization is a very good idea.
Bill Drapcho
http://sweethealthy.com
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