Thursday, June 12, 2008

To Pay Or Not To Pay For Advertising

DISCOVER THE BENEFITS OF XOCAI HEALTHY CHOCOLATE!

When you are looking for the best way to market your Xocai home business there are tons of possibilities, but some may end up costing you more than others. Whether you want to market yourself through the internet or through the mailbox there are certainly some methods of marketing that will be more cost-effective. We'll take a look at some of these marketing strategies and see if they could be right for your business.

If you have just begun your home business it probably isn't reasonable to expect to advertise yourself on a local billboard. However, it is much more reasonable to post an advertisement in a local newspaper or church bulletin. Or you could print fliers or postcards at home. You could also post links to your website on certain forums online. Free advetising exsists on the internet, you just need to find it. Search for certain keywords that will bring up sites for free advertising. Advertising on some of these sites could be time consuming in the beginning. But in the end, you could find some good prospects and some good customers this way.

The only way you will really find free advertising is through word-of-mouth and some online posts. Every other form of marketing has small costs that must be allowed for. To print fliers you must purchase the paper and printer cartridges. To send postcards you must purchase the cards first and then pay for shipping. To post an ad in a newspaper or bulletin you much pay for the ad space. Even online, some sites will charge you to post your ad. Depending on the return, paying for some online ads may not be so bad. Determine first how potential customers will see your ad. Will your Xocai healthy chocolate ad be visible among the hundreds of other business opportunity ads? How will yours stand out among the other ads? How will they be able to contact you? What type of traffic does this site have? These are many key questions to consider.

Depending on how much you are willing to pay for advertising, your sources for marketing may be limited. However, it is important to try multiple methods of advertising for your Xocai business before deciding on the ones that show a return. Most importantly is to remember that if the return you are earning from an ad is not enough to pay for the cost of the ad itself, it isn't worthwhile. It will take some time to find the best marketing solution for your home business. Ultimately the best return may come from a combination of methods, so it is very important never to limit yourself to a single avenue for advertisement. The best solution will be the one that that brings in the most revenue at the lowest cost to you.

Bill Drapcho
http://sweethealthy.com

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