They say you need a website these days to be taken seriously on the internet. There is no doubt a professional looking website establishes your credibility online for your home based business ideas website. But how can you get that done if you don't know anything about web design? There are plenty of alternatives and choices that will help you with a good looking website design.
It can cost you hundreds of dollars to have a custom built website designed by a professional designer these days. Depending on your needs, that may be the only choice you have. However, if you don't need all the bells and whistles, you have choices you can make that will give you a website design you can be proud of for your home based business ideas website. Here is a guide to making that choice:
First, look for local designers in your area by opening you phone book, doing a google search or reading your newspapaper. I found someone in my area that specialized in website design to design my blog. Make sure you shop around. Don't pay $500 for a website design from a large company. Try to find a local person that runs their business out of their home office. The won't have the overhead expenses that larger design companies would have, and would be more flexible to work with.
Choose freelancers for your home based business ideas website carefully by going to elance.com. You'll be able to post an outline of your project, and thousands of freelancers will have the opportunity to bid on it. That way, you should be able to get a great deal. You will also have the ability to chose that designer based on ratings, past projects, and experience which will give you your best bang for your buck when it's all said and done.
Be sure to check out GoDaddy.com. They offer a website design service you can do yourself called Website Tonight. You can chose from a simple template of 5 pages, all the way up to a template of 999 pages, hosted with GoDaddy.com. You would also be able to chose your domain name with them too. It's a 'one stop shopping' site for everything you would need.
You can also design your own home based business ideas website. It doesn't take much to learn the basics of website design. If all you need is 5 simple pages, go to the library or search online for the basics of designing a website. Look for programs like Microsoft Frontpage, or Macromedia Dreamweaver to help you out. Soon, you might have a side business to help others with a good website design.
William Drapcho
http://SweetHealthy.com
Sunday, August 16, 2009
Tuesday, August 4, 2009
How To Live Simply
DISCOVER THE HEALTHY BENEFITS OF DARK CHOCOLATE BY XOCAI
Confucius once said, "Life is really simple, but we insist on making it complicated."
If we make life complicated and fill it up with a bunch "stuff," how can we ever focus on what matters most?
Many of us are running around trying to squeeze everything we can out of life when, in fact, we'd be a whole lot happier and healthier if we savored the beauty of simplicity!
Here are some tips you can use today to simplify your life:
1. Clutter. When you eliminate the clutter around you, you'll gain a deeper appreciation for the things are dearest to you.
* Ask yourself: When was the last time I read the stack of books piled up on the floor? When did I last notice the details on one of those little trinkets I got while on vacation? When did I last wear the scarf lying on the closet floor? Give this stuff to someone who needs it!
* De-cluttering will give you an opportunity to enjoy the things that truly matter to you. Plus you'll feel a sense of relief with an organized working and living space.
2. Food. Food is another aspect of your life that can be simplified in many ways. Instead of worrying about the next bite, enjoy the taste of the food that's already in your mouth. Savor it. Let it all sink in and try to taste each flavor.
* Also, consider the ingredients in your food. Take the time to use quality ingredients instead of processed or chemically enhanced foods. The end result will taste better, and your body and mind will thank you for the nourishment!
3. Gadgets. Think of all the gizmos and gadgets in your life. Do you use them all? Do you even use half of them?
* The more stuff we have to "connect" us, the more we become disconnected! Take the headphones out of your ears, turn off the car radio, and put down your cell phone. Instead of trying to be always connected, communicate with those around you. Nothing is more satisfying than a rewarding conversation or a family fun night!
4. Thinking. A cluttered mind steers you away from what's most important. The reality is that simple ideas are almost always better. By simplifying your thinking, you open your mind to new possibilities.
* A simplified mind doesn't mean you aren't thinking, it just means that you're choosing to focus on one thing with greater clarity.
* When your attention is split in several directions, it's awfully hard to make rational decisions. And if you're dwelling in the past or worrying about the future, how can you live in the moment? Release distractions from your mind and you'll not only feel better, but you'll regain a sense of peace within you.
5. Schedule. If you're trying to jam a week into a single day, you'll feel a tension that will tug you away from where you're meant to be. Instead of wondering what's next, savor the here and now.
* Eliminate some of the clutter in your hectic schedule and do what's best for you and your family, not everyone else.
Living life simply is extremely rewarding. When you do so, you eliminate many of the useless cares and are able to focus on what's really important to you. Give it a try!
William Drapcho
http://SweetHealthy.com
Confucius once said, "Life is really simple, but we insist on making it complicated."
If we make life complicated and fill it up with a bunch "stuff," how can we ever focus on what matters most?
Many of us are running around trying to squeeze everything we can out of life when, in fact, we'd be a whole lot happier and healthier if we savored the beauty of simplicity!
Here are some tips you can use today to simplify your life:
1. Clutter. When you eliminate the clutter around you, you'll gain a deeper appreciation for the things are dearest to you.
* Ask yourself: When was the last time I read the stack of books piled up on the floor? When did I last notice the details on one of those little trinkets I got while on vacation? When did I last wear the scarf lying on the closet floor? Give this stuff to someone who needs it!
* De-cluttering will give you an opportunity to enjoy the things that truly matter to you. Plus you'll feel a sense of relief with an organized working and living space.
2. Food. Food is another aspect of your life that can be simplified in many ways. Instead of worrying about the next bite, enjoy the taste of the food that's already in your mouth. Savor it. Let it all sink in and try to taste each flavor.
* Also, consider the ingredients in your food. Take the time to use quality ingredients instead of processed or chemically enhanced foods. The end result will taste better, and your body and mind will thank you for the nourishment!
3. Gadgets. Think of all the gizmos and gadgets in your life. Do you use them all? Do you even use half of them?
* The more stuff we have to "connect" us, the more we become disconnected! Take the headphones out of your ears, turn off the car radio, and put down your cell phone. Instead of trying to be always connected, communicate with those around you. Nothing is more satisfying than a rewarding conversation or a family fun night!
4. Thinking. A cluttered mind steers you away from what's most important. The reality is that simple ideas are almost always better. By simplifying your thinking, you open your mind to new possibilities.
* A simplified mind doesn't mean you aren't thinking, it just means that you're choosing to focus on one thing with greater clarity.
* When your attention is split in several directions, it's awfully hard to make rational decisions. And if you're dwelling in the past or worrying about the future, how can you live in the moment? Release distractions from your mind and you'll not only feel better, but you'll regain a sense of peace within you.
5. Schedule. If you're trying to jam a week into a single day, you'll feel a tension that will tug you away from where you're meant to be. Instead of wondering what's next, savor the here and now.
* Eliminate some of the clutter in your hectic schedule and do what's best for you and your family, not everyone else.
Living life simply is extremely rewarding. When you do so, you eliminate many of the useless cares and are able to focus on what's really important to you. Give it a try!
William Drapcho
http://SweetHealthy.com
Sunday, July 26, 2009
Computer Tips To Help You Get More Done In Less Time
DISCOVER THE BENEFITS OF HEALTHY DARK CHOCOLATE
Do you wish you could be more productive at your computer? There's good news! There are some things you can do that will allow you to get more done in less time with your home based business ideas.
You may be surprised at how simple these strategies are, how little some of them have to do with your computer, and how much they have to do with organization!
Here are the top five computer strategies to get more done in less time:
1. De-clutter. One of the simplest computer strategies is having a clean workspace. When most of us think of our computer, we think of the actual machine, but did you know that the space around your computer is as important as the computer itself?
* When you keep your computing space as tidy as possible, you can get more done because you won't be distracted by stopping to "clear a path" as you work.
* De-cluttering also means removing old software and files that are taking up too much space. You'll be surprised how much speedier the machine will feel when you've cleared all the junk off your computer!
2. Run anti-virus software every day. Viruses can slow down your computer or worse. Obviously if your computer is unresponsive, you'll lose precious time during your workday.
* Running anti-virus software will help you make sure your computer is running at its very best so you don't lose momentum by waiting for a document to open.
* You'll also prevent things like hard drive crashes and data loss. So run anti-virus software on your PC or get a Mac.
3. Organize. A little observed, but very effective, computer strategy is to organize your home based business ideas files and folders in such a way that everything you need is within reach. This way, you can move seamlessly from one task to another without wasting time searching for files.
* Put commonly used files in one place, such as your Documents folder. Also, use full filenames so you can easily find what you're looking for.
* Use a search tool like Google Desktop on the PC or Spotlight on the Mac to easily find files not within reach.
4. Clean the desktop on your computer. Many people don't give much thought to their desktop and they may have dozens of unused icons and downloads just taking up space. Keep only the files, folders, and programs you need on your desktop.
* Delete the icons you don't use regularly so that you can find what you're looking for quicker.
5. Learn the shortcuts. Set a goal to learn something new about the software tools you use the most. There are plenty of options hidden in menus and keyboard shortcuts that can save you time, energy, and sanity.
* Print out a list of common shortcuts and keep it beside your computer for easy reference. When you challenge yourself to learn these new tricks, you'll get faster and more productive over time.
These are all very simple computer strategies that will help you be more efficient and productive with your home based business ideas. When you incorporate even one of these strategies into your daily routine, you'll find that you truly can get more done in less time.
William Drapcho
http://SweetHealthy.com
Do you wish you could be more productive at your computer? There's good news! There are some things you can do that will allow you to get more done in less time with your home based business ideas.
You may be surprised at how simple these strategies are, how little some of them have to do with your computer, and how much they have to do with organization!
Here are the top five computer strategies to get more done in less time:
1. De-clutter. One of the simplest computer strategies is having a clean workspace. When most of us think of our computer, we think of the actual machine, but did you know that the space around your computer is as important as the computer itself?
* When you keep your computing space as tidy as possible, you can get more done because you won't be distracted by stopping to "clear a path" as you work.
* De-cluttering also means removing old software and files that are taking up too much space. You'll be surprised how much speedier the machine will feel when you've cleared all the junk off your computer!
2. Run anti-virus software every day. Viruses can slow down your computer or worse. Obviously if your computer is unresponsive, you'll lose precious time during your workday.
* Running anti-virus software will help you make sure your computer is running at its very best so you don't lose momentum by waiting for a document to open.
* You'll also prevent things like hard drive crashes and data loss. So run anti-virus software on your PC or get a Mac.
3. Organize. A little observed, but very effective, computer strategy is to organize your home based business ideas files and folders in such a way that everything you need is within reach. This way, you can move seamlessly from one task to another without wasting time searching for files.
* Put commonly used files in one place, such as your Documents folder. Also, use full filenames so you can easily find what you're looking for.
* Use a search tool like Google Desktop on the PC or Spotlight on the Mac to easily find files not within reach.
4. Clean the desktop on your computer. Many people don't give much thought to their desktop and they may have dozens of unused icons and downloads just taking up space. Keep only the files, folders, and programs you need on your desktop.
* Delete the icons you don't use regularly so that you can find what you're looking for quicker.
5. Learn the shortcuts. Set a goal to learn something new about the software tools you use the most. There are plenty of options hidden in menus and keyboard shortcuts that can save you time, energy, and sanity.
* Print out a list of common shortcuts and keep it beside your computer for easy reference. When you challenge yourself to learn these new tricks, you'll get faster and more productive over time.
These are all very simple computer strategies that will help you be more efficient and productive with your home based business ideas. When you incorporate even one of these strategies into your daily routine, you'll find that you truly can get more done in less time.
William Drapcho
http://SweetHealthy.com
Wednesday, July 15, 2009
Lost Your Job? Build A Business!
DISCOVER THE HEALTHY BENEFITS OF XOCAI DARK CHOCOLATE!
With the economy taking a nosedive, many people are landing in the unemployment line. If you've suffered the loss of your job, it's heartening to discover that there are specific actions you can take to cope with this challenge and get back on your feet. You might even consider a home based business idea. Opportunities are endless if you are looking online. If you think your job search will take a while, explore the benefits and advantages to having a home business.
Keep in mind that, while it's certainly distressing to lose your job, it has the potential to bring you an exciting new beginning. The right attitude can help you immensely in seeing this hardship through!
Here are some things you can do in the meantime to minimize the damage and come out on top:
1. Openly discuss your job loss with your spouse. Since this affects both of you, be sure to make plans together and agree on implementing changes in your spending habits to lessen the impact.
* Evaluate where you stand financially. Determine how much savings you can rely on and what bills are coming due around the corner.
* Draw up a short-term financial plan to follow while you figure things out.
2. Check with your employer. Even though your job has ended, the final details are important to your financial future.
* Be sure you understand your insurance options, such as COBRA, so that you and your family can remain covered without any lapses during your search for a new job.
* Ask if you can receive a severance package. If one is available, find out every detail, such as beginning and ending dates for each of the benefits. Account for every dollar closely.
3. Apply for unemployment benefits from your state. Most states offer online applications to help expedite the process and get you enrolled quickly. Unemployment benefits can bring in some much-needed income while you're job hunting.
4. Pull out your resume, dust it off and add your most recent information. Consider posting your resume online on job sites and Craigslist and print plenty of copies to drop off or mail.
* Start your job search by looking online at job boards, forums, and classified ads, as well as applying directly to companies via their websites. The internet allows you to search the entire world right from the comfort of your own home, and can open doors of opportunity that were previously unavailable to you!
5. Develop an unflagging optimism about this opportunity you've been given. Offer positive, affirming thoughts to yourself and your family to keep everyone's spirit high.
* Positive thinking can make a huge difference on how quickly you find the right job. Enthusiasm will impress prospective employers much more than if you sink into a negative outlook and carry it with you unintentionally during interviews.
6. Talk about your unemployment with your kids, too. Your children should know that times are a little tougher and that you need to cut back on spending. Reassure them that things will be okay and use age-appropriate information so as not to stress or scare them.
7. Consider all options. Many times in life, what initially appears to be negative ends up being a blessing in disguise, and losing your job is no exception.
* Perhaps you weren't completely happy with your job, but were hesitant to leave it. Now that the decision has been made for you, you finally have the opportunity to try out a new profession, company or that home based business idea you have been thinking about.
* The possibilities are endless. You can even use a layoff as an opportunity to explore a new area of the country, travel the world for a new job, or work online with one of the many home based business ideas.
You can find success in the face of adversity. As long as you think positively and work hard, don't be surprised if you come out of this entire experience better off than you were before!
William Drapcho
http://SweetHealthy.com
With the economy taking a nosedive, many people are landing in the unemployment line. If you've suffered the loss of your job, it's heartening to discover that there are specific actions you can take to cope with this challenge and get back on your feet. You might even consider a home based business idea. Opportunities are endless if you are looking online. If you think your job search will take a while, explore the benefits and advantages to having a home business.
Keep in mind that, while it's certainly distressing to lose your job, it has the potential to bring you an exciting new beginning. The right attitude can help you immensely in seeing this hardship through!
Here are some things you can do in the meantime to minimize the damage and come out on top:
1. Openly discuss your job loss with your spouse. Since this affects both of you, be sure to make plans together and agree on implementing changes in your spending habits to lessen the impact.
* Evaluate where you stand financially. Determine how much savings you can rely on and what bills are coming due around the corner.
* Draw up a short-term financial plan to follow while you figure things out.
2. Check with your employer. Even though your job has ended, the final details are important to your financial future.
* Be sure you understand your insurance options, such as COBRA, so that you and your family can remain covered without any lapses during your search for a new job.
* Ask if you can receive a severance package. If one is available, find out every detail, such as beginning and ending dates for each of the benefits. Account for every dollar closely.
3. Apply for unemployment benefits from your state. Most states offer online applications to help expedite the process and get you enrolled quickly. Unemployment benefits can bring in some much-needed income while you're job hunting.
4. Pull out your resume, dust it off and add your most recent information. Consider posting your resume online on job sites and Craigslist and print plenty of copies to drop off or mail.
* Start your job search by looking online at job boards, forums, and classified ads, as well as applying directly to companies via their websites. The internet allows you to search the entire world right from the comfort of your own home, and can open doors of opportunity that were previously unavailable to you!
5. Develop an unflagging optimism about this opportunity you've been given. Offer positive, affirming thoughts to yourself and your family to keep everyone's spirit high.
* Positive thinking can make a huge difference on how quickly you find the right job. Enthusiasm will impress prospective employers much more than if you sink into a negative outlook and carry it with you unintentionally during interviews.
6. Talk about your unemployment with your kids, too. Your children should know that times are a little tougher and that you need to cut back on spending. Reassure them that things will be okay and use age-appropriate information so as not to stress or scare them.
7. Consider all options. Many times in life, what initially appears to be negative ends up being a blessing in disguise, and losing your job is no exception.
* Perhaps you weren't completely happy with your job, but were hesitant to leave it. Now that the decision has been made for you, you finally have the opportunity to try out a new profession, company or that home based business idea you have been thinking about.
* The possibilities are endless. You can even use a layoff as an opportunity to explore a new area of the country, travel the world for a new job, or work online with one of the many home based business ideas.
You can find success in the face of adversity. As long as you think positively and work hard, don't be surprised if you come out of this entire experience better off than you were before!
William Drapcho
http://SweetHealthy.com
Tuesday, June 23, 2009
PPC Advertising Benefits and Drawbacks
DISCOVER THE HEALTHY BENEFITS OF XOCAI DARK CHOCOLATE
Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?
Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.
Here are the benefits of PPC advertising are:
1. You need not be a genius in computer and technology to be able to run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.
Cons of PPC advertising includes:
1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.
But how exactly PPC advertising can increase traffic, leads and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.
CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.
Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.
More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.
PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.
William Drapcho
http://SweetHealthy.com
Engaging in pay-per-click (PPC) advertising has its own benefits and drawbacks. But what exactly is PPC advertising and what it can do to your business?
Business nowadays is doing different kinds of austerity measures when it comes to advertising their products and services. This is because of high rates of placing ads on print and on television. But there is a fast growing approach that businessmen can utilize to bring their services closer to the people and that is through Internet Marketing.
One tool that is causing internet marketing popularity is PPC advertising. This is a technique used in search engine marketing that requires one to pay a fee every time someone clicks an ad on your website. Usually this placement is done through a bidding process. If you are a top bidder for your keywords/phrases, you are sure to be on the number one spot on all search engines. Just be sure of the effectiveness of your ad copy to get the most number of clicks you need for your business.
Here are the benefits of PPC advertising are:
1. You need not be a genius in computer and technology to be able to run this ad campaign.
2. Immediate results are seen after a few days.
3. No need to make a website conform to the SEO rules.
4. Nothing to lose even if you do not top the pages of different search engines. You can still always choose PPC advertising.
5. You can make use any search engine available.
6. You can type in any keyword you like.
Cons of PPC advertising includes:
1. Fixed payments every month to the search engine you choose.
2. Pay for each click received by your website. At times, visitors are just competitors or people playing pranks on search engines. This hassle wastes money you put in to this advertising.
3. Inability to pay for the fees next month would mean removal of your website on the paid listings.
4. This advertising can only be used temporarily because it is difficult to handle in the long run.
5. Pay-per-click pricing can be costly for long periods of time, therefore, this should be stopped after an ad campaign.
But how exactly PPC advertising can increase traffic, leads and sales?
PRE-QUALIFIED TRAFFIC. All visitors of your website are already considered as a qualified consumer or buyer of your product. PPC advertising leads your customers to you for a lesser cost.
INSTANT EXPOSURE, IMMEDIATE PROFITS. PPC search engines enable you to get your desired results fast. They will have your website live within just a few hours which means immediate increase in sale.
CONSISTENT TOP LISTINGS. This is to get your website on top of the sponsored search results for free. You just have to choose the keywords related to your site and business and place them within your web pages. After this, you are done.
PPC advertising enables advertisers to control their advertising campaigns. Advertisers have effectively targeted their audience and set their own price per click. PPC advertising networks provide the platform to identify the desired audience by geographic setting, topic and industry. These networks have a list of websites of the publishers where the ads will be placed.
Tools are provided by the networks to check how the pay per click limit is working for a certain advertiser. If its still competitive, would it be even listed among the paid search lists or does it generate sales? Of course, if the advertiser made the highest bid, the better chances the ad will be seen in the search engine. These networks too provide protection for the advertisers against click fraud. This advertising set-up allows advertisers to set a daily budget for his ads, thus, less spending for unnecessary clicks. Advertiser will never go over his budget.
In PPC advertising, what are important are the keywords and phrases. You have to select at least ten "very specific" keywords that would give you the best traffic in the search. Then, write the ad creatively but straightforward. Tell the truth about your product or service and do not lie. Good thing if your product or service will not disappoint those that are relying on your ad's promise - but what if it did otherwise? Important too is the clarity of the ad. Do not use very vague languages. Include important details like the price.
You should also remember to budget your bids. Do not go overbidding because you will only lose your money and do not go so low that your ads will never get the chance to show up. Check your profit against your spending. If you see no progress then most likely you have to drop your ad campaign.
More and more advertisers have been using PPC advertising and it will continue to grow faster than any online advertising techniques. From revenues of $2.6 billion in 2004 to $5.5 billion in 2009, cost per click will dramatically go up as well from $0.29 to $0.36.
PPC advertising is new in online marketing and it is going to continue in the years to come. For advertisers, this means increase revenues with fewer advertising expenses, savings, more sales, good return of investment (ROI) and effective ad campaigns in the days to come.
William Drapcho
http://SweetHealthy.com
Monday, June 15, 2009
Making Your Pay Per Click Click
DISCOVER THE INCREDIBLE TASTE OF HEALTHY CHOCOLATE!
PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.
In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.
PPC advertising is also known under the following names/variations:
· Pay per placement
· Pay per performance
· Pay per ranking
· Pay per position
· Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the 'landing pages' for your ads.
7. Placing the advertisement in the search engine.
There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business 'online'. Some of them are listed below:
· Get launched immediately. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.
· Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.
· Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.
· Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).
Below are some important things to consider when planning on a pay per click campaign:
1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).
2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.
3. Bid just right. Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.
4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.
5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.
6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:
· Discount offers
· Testimonials
· Celebrity/famous endorsers
· Money-back guarantees
· Free trials or sample offers
· Freebies
· Reverse psychology
· Major benefits ("Lose weight")
· Direct instructions ("Click here")
7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.
Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.
William Drapcho
http://SweetHealthy.com
PPC stands for Pay Per Click - a popular advertising technique on the Internet. Found on websites, advertising networks, and especially on search engines, PPC advertising involves sponsored links that are typically in the form of text ads. These are usually placed close to search results, where an advertiser pays a particular amount to visitors who click on these links or banners and land on the advertiser's web page.
In essence, PPC advertising is all about bidding for the top or leading position on search engine results and listings. Advertisers do this by buying or bidding on keyword phrases that are relevant to their products or services - the higher the bid, the higher the spot on the search results, the more the people will find the ad (and click on it) to go to their websites (this is why some people call it "keyword auctioning"). Advertisers would then pay the bidding price every time a visitor clicks through the website.
PPC advertising is also known under the following names/variations:
· Pay per placement
· Pay per performance
· Pay per ranking
· Pay per position
· Cost per click (CPC)
PPC advertising is usually done with the following standard procedures:
1. Setting up an account and/or deposit funds.
2. Creating a keyword list.
3. Choosing (and setting up) an account with a PPC search engine.
4. Bidding on the ad placement, including the search result words or phrases.
5. Writing out an ad copy.
6. Setting up the 'landing pages' for your ads.
7. Placing the advertisement in the search engine.
There are many benefits to Pay Per Click advertising, making it an effective way of promoting a business 'online'. Some of them are listed below:
· Get launched immediately. PPC advertisements are implemented very quickly - they can go 'online' within an hour after winning the bid and paying for it.
· Obtain specific, pre-qualified, and quality traffic. PPC provides you with a quality or a well-targeted traffic. Visitors are narrowed down into 'qualified' people who are actually looking for specific products and/or services that you offer - those who are more likely to become a 'lead' (a convert) and complete a transaction (either by buying your product or subscribing to the service that you are offering.
· Widen your reach. PPC advertising provides additional traffic to your site, aside from the natural or "organic" search engines.
· Track your investment. PPC advertising makes use of a tracking system that will determine exactly who comes to the website and what they do once they arrive - the length of their stay on the site and the number of pages (including the actual pages) that they view. These are valuable tools in determining statistics such as return on investment (ROI), acquisition cost-per-visitor, and conversion rates (the percentage of visitors who are converted into customers or leads).
Below are some important things to consider when planning on a pay per click campaign:
1. Know your product. Take an inventory of the product and/or services that you have to offer (before anything else).
2. Stay within the budget. Determine your daily or monthly budget; and stay with it. This means keeping your budget in mind, avoiding bidding wars if possible.
3. Bid just right. Know how to bid right - a bid that is too high can exhaust all of your money, while a bid that is too low can make you lose that spot.
4. Watch the bottom line. Measure your profit margin against your spending or expenses. Know when to stop and terminate your PPC program - if you spend more on advertising but have little or no sales at all.
5. Find the right keywords. Decide which keyword phrases to opt and bid for. Do some keyword research, either by actually looking at existing search terms or with the use of online keyword suggestion tools, to know which terms are mostly used when searching for items that are related to your business. Focus on specific keywords, not on general ones.
6. Write effective ads. A good PPC ad is that which can persuade and move a searcher. There are several approaches to this:
· Discount offers
· Testimonials
· Celebrity/famous endorsers
· Money-back guarantees
· Free trials or sample offers
· Freebies
· Reverse psychology
· Major benefits ("Lose weight")
· Direct instructions ("Click here")
7. Maintain a professional-looking site. Your web content should be regularly updated and checked for spelling and grammatical errors. There should be no broken links or images. The website should be simple - designed in such a way that it will be easy for visitors to navigate and load. Include contact details to create a good impression among potential customers.
Done properly, PPC advertising can be an effective marketing tool that will maximize the return on your investment.
William Drapcho
http://SweetHealthy.com
Thursday, June 4, 2009
How To Be Assertive And Confident
Self-help books fly off the shelves of bookstores. They're the most common books on request at libraries. From business people to housewives, people are looking for ways to improve their lives, and the most sought after self-help books are those on how to be assertive and confident.
During job interviews, potential employers look for essential qualities in prospective employees. Assertiveness and confidence are high on the list. People we admire in the business world are often seen as confident and assertive.
To achieve goals in life, these are two valuable character traits. While some people seem to be born assertive and confident, the rest of us can learn these coveted characteristics.
Here are the top 5 ways to become assertive and confident:
1. Overcome shyness. Shyness can range from healthy to overwhelming and debilitating. Shyness is not the same as having low self-esteem. Many shy people have a very positive image of themselves, but they lack assertiveness and confidence. If you're shy, you can practice these techniques to overcome your shyness:
* Visualization. Positively visualize situations and circumstances before experiencing them. This will give you a better "what if" scenario, and help you be better prepared for any variation.
* Practice speaking. People who are shy often dislike the sound of their own voices. Practicing speeches in front of a mirror or with trusted friends will help you gain the confidence you need.
* Reinforce the positive. This is a way of thinking yourself out of being shy. By using affirmations to assert your positive characteristics, you can convince yourself that you are brilliant and worthy of great things. After all, sometimes the hardest person to convince is you!
2. Learn the difference between being aggressive and assertive. People respond better to an assertive person rather than an aggressive person.
* Aggressive people are seen as bullies who approach a problem with harsh criticism. They would say someone is doing a project "all wrong," for example.
* An assertive person, on the other hand, approaches the same situation with concerns and ideas to improve the project.
* Your goal should be to approach people with positive attitudes and solutions to problems. If you respect others and treat them as you want to be treated, you'll have the same courtesy returned to you.
3. Become informed. One of the best methods of being assertive and confident is to know your subject matter. No matter what the situation is, the more you know, the more confident you'll be.
* It doesn't matter if it's a job interview or a presentation to your peers, knowing what you're speaking about will give you that aura of confidence you desire.
* Be prepared for potential questions on your subject matter. A good idea is to have a trusted coworker help you identify common questions and answers. You will gain confidence in front of others when you first brainstorm and practice with someone you are comfortable with.
4. Speak up. Speak with confidence even if you don't feel confident. Practice speaking this way. The more you practice the more it will become second nature.
5. Model your behavior after people you admire. Chances are the people you admire have the assertiveness and confidence you're looking for in your own life.
* Observe how they do things.
* Pay attention to what they say and how they say it.
* Watch their body language.
Studying people who have the traits you crave is one of the best ways to create those very same traits in yourself.
Learning to be confident and assertive can enable you to achieve your goals with ease, whatever they may be. Practicing these and other methods will put you on the right track to success.
First and foremost, you must believe in yourself and your abilities. Keep in mind that some of our greatest leaders didn't start out assertive and confident. George Washington was too shy to talk to people growing up. He changed his ways, and so can you!
William Drapcho
http://SweetHealthy.com
During job interviews, potential employers look for essential qualities in prospective employees. Assertiveness and confidence are high on the list. People we admire in the business world are often seen as confident and assertive.
To achieve goals in life, these are two valuable character traits. While some people seem to be born assertive and confident, the rest of us can learn these coveted characteristics.
Here are the top 5 ways to become assertive and confident:
1. Overcome shyness. Shyness can range from healthy to overwhelming and debilitating. Shyness is not the same as having low self-esteem. Many shy people have a very positive image of themselves, but they lack assertiveness and confidence. If you're shy, you can practice these techniques to overcome your shyness:
* Visualization. Positively visualize situations and circumstances before experiencing them. This will give you a better "what if" scenario, and help you be better prepared for any variation.
* Practice speaking. People who are shy often dislike the sound of their own voices. Practicing speeches in front of a mirror or with trusted friends will help you gain the confidence you need.
* Reinforce the positive. This is a way of thinking yourself out of being shy. By using affirmations to assert your positive characteristics, you can convince yourself that you are brilliant and worthy of great things. After all, sometimes the hardest person to convince is you!
2. Learn the difference between being aggressive and assertive. People respond better to an assertive person rather than an aggressive person.
* Aggressive people are seen as bullies who approach a problem with harsh criticism. They would say someone is doing a project "all wrong," for example.
* An assertive person, on the other hand, approaches the same situation with concerns and ideas to improve the project.
* Your goal should be to approach people with positive attitudes and solutions to problems. If you respect others and treat them as you want to be treated, you'll have the same courtesy returned to you.
3. Become informed. One of the best methods of being assertive and confident is to know your subject matter. No matter what the situation is, the more you know, the more confident you'll be.
* It doesn't matter if it's a job interview or a presentation to your peers, knowing what you're speaking about will give you that aura of confidence you desire.
* Be prepared for potential questions on your subject matter. A good idea is to have a trusted coworker help you identify common questions and answers. You will gain confidence in front of others when you first brainstorm and practice with someone you are comfortable with.
4. Speak up. Speak with confidence even if you don't feel confident. Practice speaking this way. The more you practice the more it will become second nature.
5. Model your behavior after people you admire. Chances are the people you admire have the assertiveness and confidence you're looking for in your own life.
* Observe how they do things.
* Pay attention to what they say and how they say it.
* Watch their body language.
Studying people who have the traits you crave is one of the best ways to create those very same traits in yourself.
Learning to be confident and assertive can enable you to achieve your goals with ease, whatever they may be. Practicing these and other methods will put you on the right track to success.
First and foremost, you must believe in yourself and your abilities. Keep in mind that some of our greatest leaders didn't start out assertive and confident. George Washington was too shy to talk to people growing up. He changed his ways, and so can you!
William Drapcho
http://SweetHealthy.com
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